Page Comparison

[AD_DURATION]

Ad duration, in seconds

Note: This macro is currently only supported for Direct Campaigns and Brand Safety Event Trackers.

15

[APP_BUNDLE]

App bundle

samsung.tv.plus.123

[APP_DOMAIN]

App domain

mygame.myapp.io

[APP_NAME]

App name

My Awesome App

[%APP_NAME%]

Encoded app name

My%20Awesome%20App

[APP_STORE_URL]

App store URL

https://www.samsung.com/us/appstore/app/G15147002586

[%APP_STORE_URL%]

Encoded app store URL

https%3A%2F%2Fwww.samsung.com%2Fus%2Fappstore%2Fapp%2FG15147002586

[BUYERUID]

Buyer UID

sample-buyeruid

[CACHEBUSTER]

Random number

123

[CONSENT]

GDPR Consent string

[CONTENT_CAT]

IAB category

IAB8,IAB12-3 (Refer to section 5.1 of the OpenRTB spec)

[CONTENT_CHANNEL]

Content Channel

Publica TV

[CONTENT_CONTEXT]

Content Context

1 Video
2 Game
3 Music
4 Application
5 Text
6 Other
7 Unknown

[CONTENT_DIST_ID]

Content Distribution ID

[CONTENT_DIST_NAME]

Content Distribution Name

[CONTENT_EPISODE]

Content Episode Number

34

[%CONTENT_GENRE%]

Encoded content genre

Sports (URL encoded)

[CONTENT_ID]

Content ID

123

[CONTENT_KEYWORDS]

Comma separated list of keywords describing the content

tvshow,comedy

[CONTENT_LANGUAGE]

Content language using ISO-639-1-alpha-2

fr

[CONTENT_LENGTH]

Length of content in seconds

342

[CONTENT_NETWORK]

Content Network

[CONTENT_PROD]

Production quality

0 Unknown
1 Professionally Produced
2 Prosumer
3 User Generated (UGC)

[CONTENT_PRODUCER_ID]

Content producer or originator ID

[CONTENT_PRODUCER_NAME]

Content producer or originator name

Warner Bros

[CONTENT_RATING]

Content Rating

MPAA

[CONTENT_SEASON]

Content Season

Season 3

[%CONTENT_SERIES%]

Encoded content series

My%20awesome%20show

[%CONTENT_TITLE%]

Encoded content title

Best%20Episode%20Ever

[COPPA]

COPPA compliance

0 or 1

[COUNTRY]

3-letter country code

USA

[CUSTOM_4]

Custom 4 value

User defined

[CUSTOM_5]

Custom 5 value

User defined

[CUSTOM_6]

Custom 6 value

User defined

[CUSTOM_7]

Custom 7 value

User defined

[CUSTOM_8]

Custom 8 value

User defined

[CUSTOM_TARGETING]

Return the value in the custom_targeting param

[DID]

User device ID.

In Publica, DID is synonymous with IDFA, IFA, TIFA, etc.

ddb9a00f-7806-9973-ba1f-9c4cb0c3c25c

[DEMAND_SOURCE]

Post-auction value to identify demand partner of won impression

appnexus

[DEVICE_LANGUAGE]

Device Language

fr

[DEVICE_MAKE]

Device make

Samsung

[%DEVICE_MAKE%]

Encoded device make

Samsung (URL encoded)

[DEVICE_MODEL]

Device model

Tizen TV 2019

[%DEVICE_MODEL%]

Encoded device model

Tizen%20TV%202019

[DEVICE_OS]

Device Operating System

Android

[DEVICE_OS_VERSION]

Device Operating System version

2.1

[DEVICE_TYPE]

Device type

CONNECTED_TV

[%DEVICE_TYPE%]

Device type (encoded version)

CONNECTED_TV (URL encoded)

[IFA_TYPE]

Device ID type

rida

[DMA_CODE]

Nielsen DMAs

803 (Los Angeles)

[DNT]

Same value as [LIMITED_AD_TRACKING]

0 or 1

[GDPR]

Request subject to GDPR regulation

0 or 1

[GENDER]

Gender

M Male
F Female
O Other

[GENRE_ID]

Genre ID

[HEIGHT]

Device’s screen height (in px)

1080

[HOUSE_ADS]

Return the value in the house_ads params

0 or 1

[IP]

User IP

11.11.111.111

[%IP%]

Encoded user IP

[LIMITED_AD_TRACKING]

Request subject to limited ad tracking regulation

0 or 1

[LIVESTREAM]

Is livestream enabled

0 or 1

[MAX_AD_DURATION]

Maximum duration of an ad in seconds. Should be smaller than the pod duration.

30

[MAXBITRATE]

Maximum accepted bitrate in kbps

8000

[MIN_AD_DURATION]

Minimum duration of an ad in seconds

6

[MINBITRATE]

Minimum bit rate in Kbps

10000

[%PAGE_URL%]

Encoded Page URL

[POD_DURATION]

Duration of the ad pod in seconds

60

[POSITION]

Position0-7 (7=Fullscreen)

Position of the ad break: preroll | midroll | postroll

[PREFERRED_LANGUAGE]

Preferred Language

fr

[RIGHTS_HOLDER]

Rights Holder

[SCHAIN]

SCHAIN string value

1.0,1!exchange1.com,1234,1,,,

[SESSION_ID]

Session ID

123

[SITE_ID]

Channel ID

123

[SITE_NAME]

Return the value in the site_name param

[SITE_PAGE]

Return the page url value in the site page param.

https://example.com

[SLOT_COUNT]

Number of ad slots to fill for a pod

3

[SSAI_ENABLED]

SSAI Enabled

1

[SSAI_VENDOR]

SSAI Vendor

[TARGETED_DEVICE]

Targeted Device

Samsung%20TV

[TIMESTAMP]

Unix Timestamp

126345

[TRACKERUUID]

Post-auction value of impression ID for tracking.

b16a3b5b-5bb9-45f8-8f58-5027573cd66b

[%UA%]

Encoded user agent

[US_PRIVACY]

US Privacy string (CCPA Compliance)

1---

[WIDTH]

Device’s screen width (in px)

1920

[YOB]

User’s year of birth

1997