Cross Reference for Macros

Publica param	oRTB Equivalent	Publica macro	Roku	Google Ad Manager	FreeWheel	SpringServe
adserver			roku	gam	fw	ss
cb		[CACHEBUSTER]	ROKU_ADS_CACHE_BUSTER	%%CACHEBUSTER%%	#{ad.ref.random}	{{CACHEBUSTER}}
ip	device.ip	[IP]	ROKU_ADS_EXTERNAL_IP	[REPLACE_MACRO]	#e{request.clientAddress}	{{IP}}
ua	device.ua	[%UA%]	ROKU_ADS_USER_AGENT	[REPLACE_MACRO]	#e{request.userAgent}	{{USER_AGENT}}
app_bundle	app.bundle	[APP_BUNDLE]	ROKU_ADS_APP_ID	[REPLACE_MACRO]	[REPLACE_MACRO]	{{APP_BUNDLE}}
app_name	app.name	[APP_NAME]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{APP_NAME}}
player_height	video.h	[HEIGHT]	ROKU_ADS_DISPLAY_HEIGHT	[REPLACE_MACRO]	#{slot.height}	{{HEIGHT}}
player_width	video.w	[WIDTH]	ROKU_ADS_DISPLAY_WIDTH	[REPLACE_MACRO]	#{slot.width}	{{WIDTH}}
did	device.ifa	[DID]	ROKU_ADS_TRACKING_ID	%%ADVERTISING_IDENTIFIER_PLAIN%%	#{request.deviceId}	{{DEVICE_ID}}
is_lat	device.lmt	[LIMITED_AD_TRACKING]	ROKU_ADS_LIMIT_TRACKING	%%ADVERTISING_IDENTIFIER_IS_LAT%%	#{request.keyValue("_fw_is_lat")}	{{DNT}}
pod_duration		[POD_DURATION]	[REPLACE_MACRO]	[REPLACE_MACRO]	#{slot.maxTotalDuration}	{{POD_MAX_DUR}}
slot_duration		[SLOT_COUNT]	[REPLACE_MACRO]	Hardcoded to '1'	#{slot.maxAds}	{{POD_AD_SLOTS}}
min_ad_duration	video.minduration	[MIN_AD_DURATION]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{MINIMUM_DURATION}}
max_ad_duration	video.maxduration	[MAX_AD_DURATION]	[REPLACE_MACRO]	[REPLACE_MACRO]	#{slot.maxDurationPerAd}	{{MAXIMUM_DURATION}}
consent	user.ext.consent	[CONSENT]	[REPLACE_MACRO]	[REPLACE_MACRO]	#{request.keyValue("_fw_gdpr_consent")}	{{CONSENT}}
gdpr	regs.ext.gdpr	[GDPR]	[REPLACE_MACRO]	[REPLACE_MACRO]	#{request.keyValue("_fw_gdpr")}	{{GDPR}}
app_domain	app.domain	[APP_DOMAIN]	[REPLACE_MACRO]	%%SITE%%	#{request.referrerDomain}	{{DOMAIN}}
app_store_url	app.storeurl	[%APP_STORE_URL%]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{APP_STORE_URL}}
content_id	content.id	[CONTENT_ID]	ROKU_ADS_CONTENT_ID	%%VIDEO_ID%%	#{asset.id}	{{CONTENT_ID}}
content_title	content.title	[CONTENT_TITLE]	[REPLACE_MACRO]	%%VIDEO_TITLE%%	#e{asset.title}	{{ENCODED_VIDEO_TITLE}}
content_series	content.series	[CONTENT_SERIES]	[REPLACE_MACRO]	[REPLACE_MACRO]	#e{series.title}	{{CONTENT_SERIES}}
content_genre	content.genre	[CONTENT_GENRE]	ROKU_ADS_CONTENT_GENRE	[REPLACE_MACRO]	[REPLACE_MACRO]	{{CONTENT_GENRE}}
content_cat	content.cat	[CONTENT_CAT]	[REPLACE_MACRO]	%%IAB_CATEGORIES%%	[REPLACE_MACRO]	{{IAB_CATEGORY}}
livestream	content.livestream	[LIVESTREAM]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{CONTENT_LIVESTREAM}}
coppa	regs.coppa	[COPPA]	ROKU_ADS_KIDS_CONTENT	[REPLACE_MACRO]	[REPLACE_MACRO]	{{COPPA}}
us_privacy	regs.ext.us_privacy	[US_PRIVACY]	[REPLACE_MACRO]	[REPLACE_MACRO]	#{request.keyValue("_fw_us_privacy")}	{{US_PRIVACY}}
site_name	site.name	[CHANNEL_NAME]	[REPLACE_MACRO]	%%SITE%%	#e{site.title}	{{DOMAIN}}
site_page	site.page	[PAGE_URL]	[REPLACE_MACRO]	%%PATTERN:url%%	#e{request.pageUrl}	{{ENCODED_URL}}
app_version	app.ver	[APP_VERSION]	ROKU_ADS_APP_VERSION	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
ifa_type	device.ext.ifa_type	[IFA_TYPE]	Hardcoded to 'RIDA'	%%ADVERTISING_IDENTIFIER_TYPE%%	[REPLACE_MACRO]	[REPLACE_MACRO]
content_length	content.len	[CONTENT_LENGTH]	ROKU_ADS_CONTENT_LENGTH	%%VIDEO_DURATION%%	#{request.mediaDuration}	[REPLACE_MACRO]
device_type	device.devicetype	[DEVICE_TYPE]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
ssai_enabled		[SSAI_ENABLED]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
ssai_vendor		[SSAI_VENDOR]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
content_episode	content.episode	[CONTENT_EPISODE]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{CONTENT_EPISODE}}
content_season	content.season	[CONTENT_SEASON]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{CONTENT_SEASON}}
content_prodqual	content.prodq	[CONTENT_PROD]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{PRODUCTION_QUALITY}}
content_context	content.context	[CONTENT_CONTEXT]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
content_rating	content.contentrating	[CONTENT_RATING]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{RATING}}
content_language	content.language	[CONTENT_LANGUAGE]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{LANGUAGE}}
content_network	content.ext.content_network	[CONTENT_NETWORK]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
content_channel	content.ext.content_channel	[CONTENT_CHANNEL]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
content_producer_id		[CONTENT_PRODUCER_ID]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
content_producer	content.producer	[CONTENT_PRODUCER_NAME]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{CONTENT_PRODUCER_NAME}}
content_dist_id		[CONTENT_DIST_ID]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
content_dist_name		[CONTENT_DIST_NAME]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
content_keywords	content.keywords	[CONTENT_KEYWORDS]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{KEYWORDS}}
max_bitrate	video.maxbitrate	[MAXBITRATE]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
min_bitrate	video.minbitrate	[MINBITRATE]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
genre_id		[GENRE_ID]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
yob	user.yob	[YOB]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
gender	user.gender	[GENDER]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
rights_holder		[RIGHTS_HOLDER]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
device_language	device.language	[DEVICE_LANGUAGE]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
preferred_language		[PREFERRED_LANGUAGE]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
position		[POSITION]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
schain		[SCHAIN]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	{{SCHAIN}}
timestamp		[TIMESTAMP]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
custom_5		[CUSTOM_5]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
custom_6		[CUSTOM_6]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
custom_7		[CUSTOM_7]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]
custom_8 (now up to custom_18 is supported)		[CUSTOM_8]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]	[REPLACE_MACRO]