Publica Log-Level Data


Overview

Publica keeps logs of different types of events as they happen in the system. The following illustration shows the points within an endpoint request when logs are created.

Logs are tied together by the endpointUuid value. The unique identifier ties every log file back to the original endpoint request. When reviewing logs, you can find related entried by filtering by the endpointUuid value.

The following sections describe each log type and the elements consistently contained in most or all types of log file.


Log Types

Regular Lifecycle

Log FileDescription
Auction End

Created at the end of the auction and doesn’t add additional information

Auction End Log
{
    "type": "AUCTION_END",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.5",
            "ip": "170.10.65.154",
            "geo": {
                "country": "US",
                "region": "CO",
                "metro": "751",
                "city": "Denver",
                "zip": "80226",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.5",
            "devicetype": "SET_TOP_BOX"
        }
    },
    "custom": {
        "cache": "false",
        "custom1": "1",
        "custom3": "",
        "custom4": "20505",
        "custom5": "BAR",
        "custom6": "1",
        "custom7": "",
        "custom8": "",
        "debug_convertbidresponse": "1"
    },
    "timestamp": "2022-07-05T00:00:00.203999620Z",
    "debugInfo": {
        "cache": "cache:false"
    },
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{deviceId}",
    "ip": "170.10.65.154",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "latency": "804",
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:00.6008979127Z",
    "appBundleId": "{appBundleId}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "livestreamStr": "0",
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "destinationType": 2,
    "destinationSiteId": "{destinationSiteId}",
    "bidErrorDebug": true
}
Auction Init

Created for every auction

One endpoint request can generate multiple auctions, and the endpointuuid value included in all log files can be used to tie all logs stemming from one endpoint request together.

Auction Init Log
{
    "type": "AUCTION_INIT",
    "publisherUuid": "{publisherUiuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.4",
            "ip": "184.178.29.30",
            "geo": {
                "country": "US",
                "region": "AZ",
                "metro": "753",
                "city": "Phoenix",
                "zip": "85036",
                "accuracy": 20,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.4",
            "devicetype": "SET_TOP_BOX"
        }
    },
    "custom": {
        "cache": "false",
        "custom1": "2",
        "custom3": "",
        "custom4": "16893",
        "custom5": "AUTOMOTIVE",
        "custom6": "1",
        "custom7": "",
        "custom8": ""
    },
    "timestamp": "2022-07-05T00:00:01.140020750Z",
    "debugInfo": {
        "cache": "cache:false"
    },
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "184.178.29.30",
    "appName": "{appName}",
    "contentTitle": "{appName}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:01.6118979127Z",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "livestreamStr": "0",
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true
}
Bid Requested

Created for each bid request sent to an SSP for each auction.

The Bid Requested log includes additional top level objects about the biddertype, and more information in the bidrequest object related to the bidrequest ID, and the channel and publisher IDs related to the bid. It additionally includes the bids object, which includes the bidder that the request was sent to, and the headerbidderID which describes the bidder/channel relationship within Publica.

Bid Requested Log
{
    "type": "BID_REQUESTED",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "Roku/DVP-11.0.0 (11.0.0-4193; 4670X/Roku Ultra;...)",
            "ip": "47.151.242.0",
            "geo": {
                "country": "US",
                "region": "CA",
                "metro": "803",
                "ipservice": "MAXMIND"
            },
            "make": "Roku",
            "model": "Digital Video player",
            "os": "Roku OS",
            "osv": "11.0.0",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidderId}"
        }]
    },
    "custom": {
        "cache": "false",
        "custom1": "2",
        "custom3": "",
        "custom4": "",
        "custom5": "",
        "custom6": "",
        "custom7": "",
        "custom8": "",
        "header_Accept-Encoding": "gzip",
        "header_User-Agent": "Roku/DVP-11.0.0 (11.0.0-4193;...",
        "header_X-Forwarded-For": "47.151.242.0"
    },
    "timestamp": "2022-07-29T00:00:48.326582916Z",
    "sessionId": "{sessionId}",
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "64",
    "deviceId": "{deviceId}",
    "ip": "{ip}",
    "appName": "Philo",
    "contentId": "live:amc",
    "syntheticId": 2,
    "targetingDevice": "HEADERBIDDER_TARGETING_ROKU",
    "creationTimestamp": "2022-07-29T00:00:48.648488979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundleId}",
    "samplingFraction": 1,
    "livestream": "3",
    "dnt": "1",
    "lmt": "1",
    "ccpa": "1YYY",
    "vmapUuid": "{vmapUuid}",
    "podNumber": "2",
    "gdprStr": "Empty String",
    "dntStr": "TRUE",
    "lmtStr": "TRUE",
    "ccpaStr": "1YYY",
    "consentStr": "Empty String",
    "content": {
        "id": "live:amc",
        "series": "Better Call Saul",
        "contentrating": "TV-MA",
        "len": 4200,
        "language": "en",
        "context": "VIDEO",
        "genre": "Drama",
        "channel": "amc",
        "network": "amc"
    },
    "bidderTier": "6",
    "livestreamStr": "2",
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "activeBidderTier": "6",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "adBreakPosition": 2,
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSiteId}",
    "bidErrorDebug": true,
    "adBreakId": "{adBreakId}"
}
Bid Response

Contains information on the bidder’s response to the bid request

It includes new information in the form of the BidResponse object.

Bid Response Log
{
    "type": "BID_RESPONSE",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "publisher_id"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.5",
            "ip": "71.41.116.202",
            "geo": {
                "country": "US",
                "region": "FL",
                "metro": "534",
                "city": "Viera",
                "zip": "32940",
                "accuracy": 20,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.5",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidder_id}"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "width": 640,
        "height": 480,
        "mediaType": "video",
        "cpm": 8.72,
        "creativeId": "1",
        "currency": "USD",
        "bidder": "publica",
        "adUnitCode": "33499_1",
        "timeToRespond": "-1",
        "headerbidderId": "{headerbidder_id}"
    },
    "custom": {
        "cache": "false",
        "cat": "IAB1",
        "custom1": "1",
        "custom3": "",
        "custom4": "282043",
        "custom5": "BAR",
        "custom6": "37",
        "custom7": "",
        "custom8": ""
    },
    "timestamp": "2022-07-05T00:03:19.928014561Z",
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "71.41.116.202",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "latency": "753",
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:03:19.619198979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "bidRequestLatency": "382",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 8.72,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "bidDensityBucket": "$8.50 - $9.00",
    "coppa": "0",
    "recognition": {
        "isMissingAdomain": true
    },
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true
}
Bid Won

Created when an auction has returned a winning bid

It adds additional top-level objects and more detail to the bid response objects.

Bid Won Log
{
    "type": "BID_WON",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.3",
            "ip": "47.190.152.146",
            "geo": {
                "country": "US",
                "region": "TX",
                "metro": "623",
                "city": "Flower Mound",
                "zip": "75028",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.3",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidder_id}"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "width": 640,
        "height": 480,
        "mediaType": "video",
        "cpm": 12,
        "creativeId": "9704986",
        "currency": "USD",
        "bidder": "publica",
        "adUnitCode": "33496_1",
        "timeToRespond": "-1",
        "adserverTargeting": {
            "hb_bidder": "publica_33496",
            "hb_bidder_publica_33": "publica_33496",
            "hb_creative_loadtype": "html",
            "hb_env": "mobile-app",
            "hb_env_publica_33496": "mobile-app",
            "hb_pb": "12.0000000000000000",
            "hb_pb_publica_33496": "12.0000000000000000",
            "hb_size": "640x480",
            "hb_size_publica_3349": "640x480"
        },
        "headerbidderId": "{headerbidder_id}"
    },
    "custom": {
        "adomain": "{adomain}",
        "cache": "false",
        "cat": "IAB1",
        "click_through_adomains": "{click_through_adomains}",
        "click_through_url": "{click_through_url}",
        "custom1": "1",
        "custom2": "9704986",
        "custom3": "video/mp4",
        "custom4": "108373",
        "custom5": "REST",
        "custom6": "42",
        "custom7": "",
        "custom8": "",
        "logo_recognition_url": "{logo_recognition_url}",
        "mf_normalized": "{md_normalized_960_540_1200Kbps_23_97Fps.mp4}",
        "mf_original": "{md_original_960_540_1200Kbps_23_97Fps.mp4}"
},
    "timestamp": "2022-07-05T00:00:04.143753077Z",
    "endpointUuid": "{endpointUuid}",
    "adDuration": 30,
    "dsp": "DataXu",
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "47.190.152.146",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:04.6448979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 12,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "bidDensityBucket": "$12.00 - $12.50",
    "coppa": "0",
    "recognition": {
        "isMissingAdomain": true,
        "recognizedAdomain": "{recognizedAdomain_url}",
        "recognizedAdomainSource": "ctu"
    },
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "bidFloor": 12,
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "bidResponseDealId": "{bidResponseDeal_id}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true
}
Bidder Impression

Created when the impression pixels are fired by the player

Bidder Impression Log
{
    "type": "BIDDER_IMPRESSION",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/13.4.6",
            "ip": "75.112.112.138",
            "geo": {
                "country": "US",
                "region": "FL",
                "metro": "539",
                "city": "Sarasota",
                "zip": "34237",
                "accuracy": 50,
                "ipservice": "MAXMIND"
            },
            "language": "en",
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "13.4.6",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "pubmatic",
            "headerbidderId": "{headerbidder_id}"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "mediaType": "video",
        "cpm": 14.977,
        "creativeId": "videoamp-3528",
        "currency": "USD",
        "bidder": "pubmatic",
        "adUnitCode": "28157_1",
        "timeToRespond": "-1",
        "headerbidderId": "{headerbidder_id}"
    },
    "custom": {
        "adomain": "{adomain}",
        "cache": "false",
        "cat": "IAB8-5",
        "custom1": "1",
        "custom2": "168139164",
        "custom3": "",
        "custom4": "103646",
        "custom5": "REST",
        "custom6": "37",
        "custom7": "",
        "custom8": "",
        "extraQueryParams": "id=4BCFAC67-6EEF-4D06-8C88-1EFE9A245CD8"
    },
    "timestamp": "2022-07-05T00:00:00.594109861Z",
    "debugInfo": {
        "cache": "cache:false"
    },
    "endpointUuid": "{endpointUuid}",
    "adDuration": 15,
    "dsp": "Beeswax :: DCM",
    "requestedPodDuration": "60",
    "deliveredPodDuration": "15",
    "deviceId": "{device_id}",
    "ip": "75.112.112.138",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-04T23:58:11.611118979117Z",
    "BidderType": "pubmatic",
    "trackerUuid": "{trackerUuid}",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 14.977,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "bidDensityBucket": "$14.50 - $15.00",
    "coppa": "0",
    "recognition": {},
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true,
    "largestMfUrl": "file.mp4",
    "normalizedLargestMfUrl": "fileLargest.mp4"
}
Complete

Created at the end of the Publica system lifecycle

Complete Log
{
    "type": "COMPLETE",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.4",
            "ip": "24.234.131.83",
            "geo": {
                "country": "US",
                "region": "NV",
                "metro": "839",
                "city": "Las Vegas",
                "zip": "89169",
                "accuracy": 20,
                "ipservice": "MAXMIND"
            },
            "language": "en",
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.4",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidder_id}"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "width": 640,
        "height": 480,
        "mediaType": "video",
        "cpm": 8.72,
        "creativeId": "{creative_id}",
        "currency": "USD",
        "bidder": "publica",
        "adUnitCode": "33499_1",
        "timeToRespond": "-1",
        "headerbidderId": "{headerbidder_id}"
    },
    "custom": {
        "adomain": "amcnetworks.com",
        "cache": "false",
        "cat": "IAB1",
        "custom1": "1",
        "custom2": "",
        "custom3": "",
        "custom4": "147286",
        "custom5": "AUTOMOTIVE",
        "custom6": "620",
        "custom7": "",
        "custom8": "",
        "extraQueryParams": "id=d52538f2-cb56-4342-8a99-1367374fdc58"
    },
    "timestamp": "2022-07-05T00:00:01.572130883Z",
    "debugInfo": {
        "cache": "cache:false"
    },
    "endpointUuid": "{endpointUuid}",
    "adDuration": 15,
    "dsp": "FreeWheel :: SpotXchange",
    "requestedPodDuration": "60",
    "deliveredPodDuration": "15",
    "deviceId": "{device_id}",
    "ip": "24.234.131.83",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-04T23:59:05.6558979117Z",
    "BidderType": "publica",
    "trackerUuid": "{trackerUuid}",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 8.72,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true
}
Endpoint Request

Generated when an ad request is sent to a channel and initiates a bid auction

Endpoint request logs contain additional header information stored in the custom object.

Endpoint Request Log
{
    "type": "ENDPOINT_REQUEST",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.4",
            "ip": "184.178.29.30",
            "geo": {
                "country": "US",
                "region": "AZ",
                "metro": "753",
                "city": "Phoenix",
                "zip": "85036",
                "accuracy": 20,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.4",
            "devicetype": "SET_TOP_BOX"
        }
    },
    "custom": {
        "cache": "false",
        "custom3": "",
        "custom4": "16893",
        "custom5": "AUTOMOTIVE",
        "custom6": "1",
        "custom7": "",
        "custom8": "",
        "header_Accept-Encoding": "gzip",
        "header_User-Agent": "AppleTV5,3/14.4",
        "header_X-Forwarded-For": "184.178.29.30"
    },
    "timestamp": "2022-07-05T00:00:01.139483984Z",
    "headers": {
        "Accept-Encoding": "gzip",
        "User-Agent": "AppleTV5,3/14.4",
        "X-Forwarded-For": "184.178.29.30"
    },
    "debugInfo": {
        "cache": "cache:false"
    },
    "endpointUri": "{endpointUri}",
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{deviceId}",
    "ip": {ip}",
    "appName": "AtmosphereTV",
    "contentTitle": "AtmosphereTV",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:01.6118979127Z",
    "appBundleId": "{appBundleId}",
    "samplingFraction": 1,
    "livestream": "2",
    "auctionRequester": "StandardEndpoint",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "AtmosphereTV",
        "series": "AtmosphereTV",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "livestreamStr": "0",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "RequestHasAppBundle": true,
    "RequestHasSlotCount": true,
    "RequestHasIP": true,
    "RequestHasUserAgent": true,
    "RequestHasMinAdDuration": true,
    "RequestHasMaxAdDuration": true,
    "RequestHasAppStoreUrl": true,
    "RequestHasAppName": true,
    "RequestHasContentCategory": true,
    "IsFirstEndpointRequestEvent": true,
    "destinationType": 2,
    "destinationSiteId": "{destinationSiteId}",
    "bidErrorDebug": true
}
Endpoint Response

Generated when Publica sends an ad for playback

Endpoint Response Log
{
    "type": "ENDPOINT_RESPONSE",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.5",
            "ip": "170.10.65.154",
            "geo": {
                "country": "US",
                "region": "CO",
                "metro": "751",
                "city": "Denver",
                "zip": "80226",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.5",
            "devicetype": "SET_TOP_BOX"
        }
    },
    "custom": {
        "adomain": "",
        "bidder": "",
        "cache": "false",
        "custom3": "",
        "custom4": "20505",
        "custom5": "BAR",
        "custom6": "1",
        "custom7": "",
        "custom8": "",
        "debug_adomain": "",
        "debug_bidder": "",
        "debug_no_bid": "No Bid",
        "debug_slotcount": "2",
        "no_bid": "No Bid"
    },
    "timestamp": "2022-07-05T00:00:00.216434186Z",
    "endpointUuid": {endpointUuid},
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "170.10.65.154",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "latency": "820",
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:00.6008979127Z",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "livestreamStr": "0",
    "ipTrace": "170.10.65.154",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true
}


Troubleshooting

Log FileDescription
Bid Error
Bid Error Log
{
    "type": "BID_ERROR",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/15.3",
            "ip": "50.194.120.198",
            "geo": {
                "country": "US",
                "region": "IL",
                "metro": "602",
                "city": "Cicero",
                "zip": "60804",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "15.3",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "33499"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "width": 640,
        "height": 480,
        "mediaType": "video",
        "cpm": 8.72,
        "creativeId": "1",
        "currency": "USD",
        "bidder": "publica",
        "adUnitCode": "33499_1",
        "timeToRespond": "-1",
        "adserverTargeting": {
            "hb_bidder": "publica_33499",
            "hb_bidder_publica_33": "publica_33499",
            "hb_creative_loadtype": "html",
            "hb_env": "mobile-app",
            "hb_env_publica_33499": "mobile-app",
            "hb_pb": "8.7200000000000006",
            "hb_pb_publica_33499": "8.7200000000000006",
            "hb_size": "640x480",
            "hb_size_publica_3349": "640x480"
        },
        "headerbidderId": "{headerbidder_id}"
    },
    "custom": {
        "cache": "false",
        "custom1": "2",
        "custom3": "",
        "custom4": "402175",
        "custom5": "FAST FOOD",
        "custom6": "333",
        "custom7": "",
        "custom8": "",
        "error_message": "{error_message}"
    },
    "timestamp": "2022-07-05T00:02:48.405387862Z",
    "errorCode": "18",
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "50.194.120.198",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:02:48.648488979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 8.72,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "bidFloor": 12,
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "destinationSite_id}",
    "bidErrorDebug": true
}
Bid Lost
Bid Lost
{
    "type": "BID_LOST",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/15.5.1",
            "ip": "96.125.225.141",
            "geo": {
                "country": "US",
                "region": "AL",
                "metro": "691",
                "city": "Athens",
                "zip": "35614",
                "accuracy": 20,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "15.5.1",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidder_id}"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "width": 640,
        "height": 480,
        "mediaType": "video",
        "cpm": 12,
        "creativeId": "1h682j",
        "currency": "USD",
        "bidder": "publica",
        "adUnitCode": "33496_1",
        "timeToRespond": "-1",
        "adserverTargeting": {
            "hb_bidder": "publica_33496",
            "hb_bidder_publica_33": "publica_33496",
            "hb_creative_loadtype": "html",
            "hb_env": "mobile-app",
            "hb_env_publica_33496": "mobile-app",
            "hb_pb": "12.0000000000000000",
            "hb_pb_publica_33496": "12.0000000000000000",
            "hb_size": "640x480",
            "hb_size_publica_3349": "640x480"
        },
        "headerbidderId": "{headerbidder_id}"
    },
    "custom": {
        "cache": "false",
        "cat": "IAB1",
        "custom1": "2",
        "custom2": "1h682j",
        "custom3": "video/mp4",
        "custom4": "263255",
        "custom5": "REST",
        "custom6": "2",
        "custom7": "",
        "custom8": "",
        "logo_recognition_url": "https://my.domain.com/source_143.mp4",
        "mf_normalized": "mf_normalized_12345.mp4",
        "mf_original": "mf_original_12345.mp4"
    },
    "timestamp": "2022-07-05T00:01:00.908452706Z",
    "endpointUuid": "{endpointUuid}",
    "adDuration": 30,
    "dsp": "SpotXchange",
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "{ip}",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:01:00.6008979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title},
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 12,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "activeBidderTier": "2",
    "isBidSaver": true,
    "shareOfVoice": 1,
    "bidResponseDealId": "{bidResponseDeal_id}",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true
}
Bid Requested Debug
Bid Requested Debug Log
{
    "type": "BID_REQUESTED_DEBUG",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.4",
            "ip": "184.178.29.30",
            "geo": {
                "country": "US",
                "region": "AZ",
                "metro": "753",
                "city": "Phoenix",
                "zip": "85036",
                "accuracy": 20,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.4",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "vrtcal",
            "headerbidderId": "{headerbidder_id}"
        }]
    },
    "custom": {
        "cache": "false",
        "custom1": "2",
        "custom3": "",
        "custom4": "16893",
        "custom5": "AUTOMOTIVE",
        "custom6": "1",
        "custom7": "",
        "custom8": "",
        "header_Accept-Encoding": "gzip",
        "header_Content-Type": "application/json;charset=utf-8"
    },
    "timestamp": "2022-07-05T00:00:01.142111218Z",
    "debugInfo": {
        "response": "{debug_Info}",
        "cache": "cache:false"
    },
    "endpointUri": "{endpointUri}",
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "184.178.29.30",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:01.6118979127Z",
    "BidderType": "vrtcal",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "endpointRequestBody": "{endpointRequestBody}",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSite_id}",
    "bidErrorDebug": true
}
Bid Response Debug
Bid Response Debug
{
    "type": "BID_RESPONSE_DEBUG",
    "publisherUuid": "(publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "408"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.5",
            "ip": "{device_ip}",
            "geo": {
                "country": "US",
                "region": "CO",
                "metro": "751",
                "city": "Denver",
                "zip": "80226",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.5",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidderId}"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "width": 640,
        "height": 480,
        "mediaType": "video",
        "cpm": 8.72,
        "creativeId": "1",
        "currency": "USD",
        "bidder": "publica",
        "adUnitCode": "{adUnitCode}",
        "timeToRespond": "-1",
        "headerbidderId": "{headerbidderId"
    },
    "custom": {
        "cache": "false",
        "cat": "IAB1",
        "custom1": "1",
        "custom3": "",
        "custom4": "20505",
        "custom5": "BAR",
        "custom6": "1",
        "custom7": "",
        "custom8": ""
    },
    "timestamp": "2022-07-05T00:00:00.200981912Z",
    "debugInfo": {debugInfo},
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{deviceId}",
    "ip": "{ip}",
    "appName": "AtmosphereTV",
    "contentTitle": "AtmosphereTV",
    "syntheticId": 1,
    "latency": "798",
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:00.6008979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundleId}",
    "samplingFraction": 1,
    "livestream": "2",
    "bidRequestLatency": "702",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "AtmosphereTV",
        "series": "AtmosphereTV",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 8.72,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "bidDensityBucket": "$8.50 - $9.00",
    "coppa": "0",
    "recognition": {
        "isMissingAdomain": true
    },
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "979",
    "bidErrorDebug": true
}
Bid Timeout
Bid Timeout Log
{
    "type": "BID_TIMEOUT",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.5",
            "ip": "{device_ip}",
            "geo": {
                "country": "US",
                "region": "CO",
                "metro": "751",
                "city": "Denver",
                "zip": "80226",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.5",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidderId}"
        }]
    },
    "custom": {
        "cache": "false",
        "custom1": "1",
        "custom3": "",
        "custom4": "20505",
        "custom5": "BAR",
        "custom6": "1",
        "custom7": "",
        "custom8": ""
    },
    "timestamp": "2022-07-05T00:00:00.202750349Z",
    "debugInfo": {
        "cache": "cache:false"
    },
    "errorCode": "1",
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{deviceId}",
    "ip": "170.10.65.154",
    "appName": "AtmosphereTV",
    "contentTitle": "AtmosphereTV",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:00.6008979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundleId}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "AtmosphereTV",
        "series": "AtmosphereTV",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "979",
    "bidErrorDebug": true
}
Bid Won Debug
Bid Won Debug Log
{
    "type": "BID_WON_DEBUG",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.3",
            "ip": "{device_id}",
            "geo": {
                "country": "US",
                "region": "TX",
                "metro": "623",
                "city": "Flower Mound",
                "zip": "75028",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.3",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "publica",
            "headerbidderId": "{headerbidderId}"
        }]
    },
    "bidResponse": {
        "id": "{bidResponse_id}",
        "width": 640,
        "height": 480,
        "mediaType": "video",
        "cpm": 12,
        "creativeId": "9704986",
        "currency": "USD",
        "bidder": "publica",
        "adUnitCode": "33496_1",
        "timeToRespond": "-1",
        "adserverTargeting": {
            "hb_bidder": "{hb_bidder}",
            "hb_bidder_publica_33": "{hb_bidder_publica_33}",
            "hb_creative_loadtype": "html",
            "hb_env": "mobile-app",
            "hb_env_publica_33496": "mobile-app",
            "hb_pb": "12.0000000000000000",
            "hb_pb_publica_33496": "12.0000000000000000",
            "hb_size": "640x480",
            "hb_size_publica_3349": "640x480"
        },
        "headerbidderId": "{headerbidderId}"
    },
    "custom": {
        "adomain": "{adomain}",
        "cache": "false",
        "cat": "IAB1",
        "click_through_adomains": "{click_through_adomains}",
        "click_through_url": "{click_through_url}",
        "custom1": "1",
        "custom2": "9704986",
        "custom3": "video/mp4",
        "custom4": "108373",
        "custom5": "REST",
        "custom6": "42",
        "custom7": "",
        "custom8": "",
        "logo_recognition_url": "https://my.domain.com/ad1234_400Kbps_23_97Fps_m.mp4",
        "mf_normalized": "https://my.domain.com/ad1234_400Kbps_23_97Fps_m.mp4...",
        "mf_original": "https://my.domain.com/ad1234_400Kbps_23_97Fps_m.mp4..."
    },
    "timestamp": "2022-07-05T00:00:04.143852908Z",
    "debugInfo": {debugInfo},
    "endpointUuid": "{endpointUuid}",
    "adDuration": 30,
    "dsp": "DataXu",
    "requestedPodDuration": "60",
    "deviceId": "{deviceId}",
    "ip": "{ip}",
    "appName": "AtmosphereTV",
    "contentTitle": "AtmosphereTV",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:04.6448979127Z",
    "BidderType": "publica",
    "appBundleId": "{appBundleId}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "AtmosphereTV",
        "series": "AtmosphereTV",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "bidGrossPrice": 12,
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "bidDensityBucket": "$12.00 - $12.50",
    "coppa": "0",
    "recognition": {
        "isMissingAdomain": true,
        "recognizedAdomain": "{recognizedAdomain}",
        "recognizedAdomainSource": "ctu"
    },
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "bidFloor": 12,
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "bidUuid": "{bidUuid}",
    "bidResponseDealId": "{bidResponseDealId}",
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSiteId}",
    "bidErrorDebug": true
}
No Bid
No Bid Log
{
    "type": "NO_BID",
    "publisherUuid": "{publisherUuid}",
    "siteUuid": "{siteUuid}",
    "bidRequest": {
        "id": "{bidRequest_id}",
        "site": {
            "id": "{site_id}",
            "publisher": {
                "id": "{publisher_id}"
            }
        },
        "device": {
            "ua": "AppleTV5,3/14.5",
            "ip": "170.10.65.154",
            "geo": {
                "country": "US",
                "region": "CO",
                "metro": "751",
                "city": "Denver",
                "zip": "80226",
                "accuracy": 10,
                "ipservice": "MAXMIND"
            },
            "make": "Apple",
            "model": "TV A1625",
            "os": "tvOS",
            "osv": "14.5",
            "devicetype": "SET_TOP_BOX"
        },
        "bids": [{
            "code": "rhythmone",
            "headerbidderId": "{headerbidder_id}"
        }]
    },
    "custom": {
        "cache": "false",
        "custom1": "1",
        "custom3": "",
        "custom4": "20505",
        "custom5": "BAR",
        "custom6": "1",
        "custom7": "",
        "custom8": ""
    },
    "timestamp": "2022-07-05T00:00:00.202834619Z",
    "endpointUuid": "{endpointUuid}",
    "requestedPodDuration": "60",
    "deviceId": "{device_id}",
    "ip": "170.10.65.154",
    "appName": "{appName}",
    "contentTitle": "{contentTitle}",
    "syntheticId": 1,
    "targetingDevice": "HEADERBIDDER_TARGETING_APPLE_TV",
    "creationTimestamp": "2022-07-05T00:00:00.6008979127Z",
    "BidderType": "rhythmone",
    "appBundleId": "{appBundle_id}",
    "samplingFraction": 1,
    "livestream": "2",
    "ccpa": "1---",
    "gdprStr": "Empty String",
    "dntStr": "Empty String",
    "lmtStr": "Empty String",
    "ccpaStr": "1---",
    "consentStr": "Empty String",
    "content": {
        "title": "{content_title}",
        "series": "{content_series}",
        "contentrating": "TVG",
        "context": "VIDEO",
        "genre": "Entertainment",
        "prodq": "PROFESSIONAL",
        "contentCatStr": "IAB1"
    },
    "bidderTier": "2",
    "livestreamStr": "0",
    "auctionUuid": "{auctionUuid}",
    "gdprConsent": "Empty String",
    "coppa": "0",
    "attsStr": "Empty String",
    "ifvEnabled": "false",
    "unpaidBidderEnabled": "1",
    "activeBidderTier": "2",
    "shareOfVoice": 1,
    "numberOfAdsRequested": "1",
    "multiplierAmount": 1,
    "destinationType": 2,
    "destinationSiteId": "{destinationSiteId}",
    "bidErrorDebug": true
}


Definitions

These are elements that are included consistently through most or all types of log file.

ElementDescription
adDuration integerDuration in seconds of the winning ad
appName stringName of the app from which the endpoint request originated
auctionRequester string

Incoming request types

Possible values:

  • Freewheel
  • StandardEndpoint
  • VMAP
BidderType string

Type of bidder

ExampleindexExchange

bidRequest object

Information about the bid request stored in site and device child objects

See: bidRequest

bidResponse objectInformation about the SSP response to the bid request ad additional information from the SSP within the adserverTargeting object
ccpa stringIndicates if the request is protected by California Consumer Privacy Act
ccpaStr stringString indicating CCPA preferences that will be displayed in Publica Reporting
consentStr stringString indicating GDPR preferences that will be displayed in Publica Reporting
content objectInformation about the video, such as context, genre, and IAB content category
creationTimestamp string

Date and time that the log was created in YYYY-MM-DDTHH:MM:SS.ssssssssZ format

Example"2021-04-05T18:45:00.600897964Z"

custom objectLog-specific custom information
debugInfoContains additional debug information when debug is turned on for some log types
deliveredPodDuration stringDuration of pod delivered
deviceId stringUnique identifier of the device to which the ad will be served
dntStr stringDo Not Track string that will be displayed in Publica reporting
dsp string

DSP of the winning ad

ExampleSpotXchange

endpointUuid stringUnique identifier that ties all related events back to the original endpoint request that spawned them
filledAds string

Number of ads returned in the response

This value is only >1 when podded requests or combine creatives is enabled.

filledPodDuration stringLength of pod returned
gdprConsent stringDaisybit GDPR consent string
gdprStr stringGDPR consent string that will be displayed in Publica Reporting
ip stringIP address of the device to which the ad will be served
livestream string

Indicates if the video is a live stream

Possible values:

  • 0: VOD
  • 1: Live
  • 2: DVR
livestreamStr string

Indicates if the video is a live stream that will be displayed in Publica Reporting

Possible values:

  • 0: VOD
  • 1: Live
  • 2: DVR
lmtString stringLimit Ad Tracking string that will be displayed in Publica Reporting
publisherUuid string

Unique identifier for the publisher to whom the log file belongs

Each Publica publisher has a unique Uuid.

requestedPodDuration stringLength of the requested pod passed into the endpoint request
samplingFraction integer

Log sampling percentage

This value is always 1.

siteUuid stringUnique identifier for the channel (sometimes called site) that the endpoint request targeted
syntheticId integer

Indicates if a device ID has been synthetically created

Sometimes, a publisher is unable to pass in a device ID in the &did parameter of the endpoint request. Whenever this field is missing, a synthentic device ID is created to pass to the SSP.

Possible values:

  • 1: No synthentic ID has been created. The publisher was able to pass a device ID in the &did parameter of the endpoint request.
  • 2: A synthentic ID has be been created.
targetingDevice stringType of device being targeted
timestamp stringDate and time the event occurred
trackedUuid stringUnique ID for the impression
type stringType of the log file

bidRequest

ElementDescription
bids objectInformation about the bidder type and the Publica bidder object sending the bid request
device objectInformation about the device from which the bid request is generated
site object

IDs for the channel and publisher attached to the endpoint request

These are the IDs found in the endpoint request, which are much shorter than the publisherUuid and siteUuid.



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